Description
Gathers ten experts who report on their companies' successful experiences using the Internet for business applications
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Business practitioners with Internet experience, from companies including Lockheed Martin and Dow Jones, show how to devise an Internet strategy, and discuss issues such as cost-benefit analysis, staff training, and secure commercial transactions. Focus is on a real-world context that involves adapting to unfamiliar tools and moving froward in the face of internal constraints. For managers, executives, consultants, entrepreneurs, and Internet business users. CiP shows wrong ISBN 0-87584-631-9. Annotation c. by Book News, Inc., Portland, Or.
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