Description
Editor Richard J. Semiatin presents readers with a collection of academic and expert contributions evaluating contemporary trends in campaign strategy and assessing the innovation of campaign organizations, while focusing on the impact these organizations are having on elections at the congressional, gubernatorial, and presidential level. The editor has organized the fourteen contributions that make up the main body of the text in two parts devoted to the new political campaign and the evolving campaign and adaptations made by political institutions and groups. The editor is a faculty member of American University in Washington, D. C. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
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Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. In the thoroughly updated Third Edition, author Richard J. Semiatin looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.
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