Description
The highly readable analysis of election campaigns identifies ten roles campaign managers must play in order to execute the candidate’s campaign strategy, examines the complex ways campaigns can affect election results, and considers how campaigns shape the struggle to win power in America democracy. A dynamic flowchart models what campaigns do on a daily basis, which core questions drive the campaign, and how tracking loops measure expected election results. Appendices provide example campaign manager survey questions, manager profiles written by students, and an interview with Doug Bailey. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
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Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
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