Description
In this sequel to his highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of 'principal gifts' and 'benchmarking.' They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities
Read More
Rather than a revision, this is a sequel to Worth's 1993 Educational Fund Raising published by Oryx Press, reflecting new developments in the field, such as principal gifts and benchmarking. The contributors work in the financial and development offices of U.S. universities and foundations; some are lawyers and consultants. The 31 chapters consider all aspects of fund raising, including development, annual giving programs, planned giving, campaigns, corporate and foundation support, diverse institutional settings, ethical issues, and prospect research and management. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less