Description
Despite all the traffic on the Internet, it is still a relatively new medium for research. Political science professors Best (U. of Connecticut) and Krueger (U. of Rhode Island) offer a concise guide to its scientific data gathering opportunities and limitations, suitable online services, and Internet-specific aspects (e.g., display configuration) of all phases of conducting social science survey research. Includes references, but lacks an index. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.
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