Description
This well-written "hands-on" text guides you through the steps of good PR writing, including style and techniques, with writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Plus, this comprehensive guide also covers writing for mass media and more complex PR writing functions, such as media kits, media pitches, print and online newsletters, brochures, print and online magazines, and annual reports.
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Newsom (Texas Christian University) and Haynes (QuickSilver Interactive Group) combine the practical approach of a trade book with the fundamental principles of public relations to provide beginning students with essential techniques for writing in the field of public relations. They review basic principles of style and content, then cover writing for select publics in formats including e-mail, memos, letters, reports, and proposals. The next part of the book covers materials for broader distribution, including news for broadcast media and features for both print and broadcasting. This section also covers design concepts and advertising copy, especially the kind of nonproduct/service advertising that usually falls to the public relations writer. The final section covers writing for a media mix. Chapter summaries, exercises, and numerous b&w print advertising examples and cartoons are included. This eighth edition is updated to keep pace with changes in the field. Copies in the first run of the text have been distributed with a separate, stapled index, to replace an incorrect index printed in the bound text. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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