Magnetic: The Art and Science of Engagement

Magnetic: The Art and Science of Engagement

Books / Paperback

BooksBusiness & EconomicsManagement

BooksArtMuseum Studies

ISBN: 1933253835 / Publisher: American Alliance Of Museums, April 2013

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In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their “magnetic” quality provides a model for all types of organizations—from corporations to nonprofits—that want to maximize engagement with their customers and develop their true public service potential. Read More
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