In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their “magnetic” quality provides a model for all types of organizations—from corporations to nonprofits—that want to maximize engagement with their customers and develop their true public service potential.
Read More
Bergeron (external affairs, Dallas Museum of Art) and Tuttle, who is associated with a project that works on strengthening the national arts and cultural sector through the collection of data, identify museums that are thriving and growing in spite of economic challenges and illustrate their lessons for those in the corporate or nonprofit sectors, focusing on audience and stakeholder engagement as an organizational strategy. Using data from the Museum Financial Information Survey of the American Alliance of Museums and the National Center for Charitable Statistics, they profile the organizational practices of six high performing US museums: Philbrook Museum of Art, Conner Prairie Interactive History Park, Chrysler Museum of Art, Children's Museum Pittsburgh, the National Science Center of Greensboro, and the Franklin Institute. They detail six practices that contribute to gains in mission delivery, business performance, community standing, and audience and community support, based on their conversations with museum leaders and practitioners, a review of the literature, qualitative assessment of the institutions, and the experiences of eight additional museums. Practices entail building core alignment, embracing 360 engagement, empowering others, widening the circle and inviting outsiders in, becoming essential, and building trust through high performance. The book is aimed at museum directors and other organizational leaders, staff, board members, donors, volunteers, foundations, corporate funders, philanthropists, civic leaders and policy makers, consultants and advisers, and academics and researchers. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
Read Less