Description
The author exposes the workings of sports marketing in America through an in-depth look at the creation of a Major League baseball franchise, the Arizona Diamondbacks
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In the first book ever to chronicle the birth of a major-league baseball franchise from conception to Opening Day, Big League, Big Time takes you inside the Diamondbacks dugout - and their corporate suite - to examine the billion-dollar business of baseball and its enormous impact on our culture.Complete with profiles of new Diamondbacks players from Travis Lee to perennial all-star Matt Williams, an exclusive inside-the-war-room look at the expansion draft, a dissection of the media's role in the global growth of the sports industry, and insights into the promotional blitz from spring training to opening day, Big League, Big Time is a rare glimpse into the politics, business, and promise of baseball.
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