The Cure for the Common CRISIS! Every business has a problem that can turn into a crisis. Whether your business is a Fortune 500 company or a neighborhood store, a crisis situation could needlessly damage your reputation as well as destroy individual careers. The Crisis Counselor is the one book that provides business owners, managers, and executives alike with the information needed to avoid, manage, or even thrive during a business crisis. By following the author's dynamic, proactive strategies for dealing with "crises" that can arise in any business--such as downsizing, corporate lawsuits, poor employee morale, death of a company executive, damaging rumors, product defects, negative media coverage--you can learn how to recognize a crisis, plan for its management, practice for the reaction to it, and then study the crisis-response process once it's complete. Filled with practical advice and delivered in an easy-to-read Q&A format, The Crisis Counselor is a book no business should be without. Praise for The Crisis Counselor "One of the ten top books on PR. . . . Readers can benefit from the tough lessons imparted in this real-life economics school." -- PR Week "A great resource for companies to use to plan for and manage problems within their companies. You can't afford to ignore Jeff's advice." -- Thomas S. Monaghan, founder, Domino's Pizza, Inc "Practical--it provides a list of fifteen crises that can strike any business and seven simple rules for effective crisis preparation." -- Inside PR Jeffrey R. Caponigro is one of the most respected public relations professionals and crisis-management experts in the United States. He is president and CEO of Caponigro Public Relations Inc., in Southfield, Michigan. Read Less