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3-8228-1468-7$39.99 / Taschen America LLC
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Advertisements pictured here in bold close-up, indicate that stuff directed at Americans in these post-9/11 times hasn't changed much from the 1940s. But 40s adverts employed drawings far more than photos, more text (with more of it directed at the product), few African Americans except in obvious caricature, and images of Hitler and soldiers, not American flags. See military-inspired ads, for example, where soldiers compare cigarette length (Pall Malls are longer); asbestos promoted as a good because only the Allies not the Axis powers produce it; and an ad for Baby Ruth asserting that "Food is fuel for victory." A short introduction summarizes the 40s in terms of war, women and work, and the wave of consumerism that washed over the post-war era. Two volumes of advertisements have been published (40s & 50s), but a volume on every decade is promised. No index or references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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