A timeless classic in the business category, fully updated to address the newest sales trends Question-Based Selling ® is a sales approach based on the theory that the way sales people ask questions is more important than anything they say. This teaching tool shows you how to take control of the conversation and master it. In this hands-on manual, you'll learn to: ? Penetrate more accounts ? Establish greater credibility ? Close more sales...faster
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"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc."Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett PackardFor nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs.But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success.How you sell has become more important than the product. With this hands-on guide, you will learn to:Penetrate more accountsOvercome customer skepticismEstablish more credibility soonerGenerate more return callsMotivate different types of buyersDevelop more internal championsClose more sales...fasterAnd much, much more
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