This best-selling practical guide for managers and students of business emphasizes the financial concepts and tools that are essential for making sound business decisions in order to create shareholder value. The book’s major appeal for over 35 years, with 500,000 copies in print in 9 languages, has been its direct, concise, no-nonsense approach. The 10th (millennium) edition maintains the unique perspective that any business can be viewed as a dynamic, integrated system of cash flows, which are activated by management decisions. The new edition is integrated with an advanced financial analysis and planning application, Financial Genome, which is available from www.modernsoft.com, together with free templates illustrating the key concepts and diagrams of the book. Check out Financial Genome at http://www.modernsoft.com Read Less