Harvard Business Review on Emerging Markets (Harvard Business Review Paperback Series)
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Books › Business & Economics › General
ISBN: 1422126498 / Publisher: Harvard Business Press, August 2008
Few businesses can ignore the tremendous potential of emerging markets. But if you're unprepared, ve...
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Few businesses can ignore the tremendous potential of emerging markets. But if you're unprepared, venture into developing regions at your peril. First, you must carefully weigh your options - including which countries to enter and how to create balance between your global and local strategies. In this book, discover how to minimize your risk and develop the tactics you need to capture - and retain-value in these fast-growing areas.
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