Description
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
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Donald and Jill B. Treadwell (respectively: communications and public relations, Westfield State College) guide students from the basic foundations of public relations writing--research, planning, ethics, organizational culture, law, and design--through the production of public relations materials. This updated edition focuses on identifying and writing public relations messages, and examines how public relations writing differs from other forms of writing. Full chapters are devoted to writing for the Web, delivering crisis messages, and broadcast and speech writing. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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