The Blue Jean Chef turns her culinary genius onto the latest hot cooking appliance trend—Air Frying!Brand new to Air-frying or already loving your Air Fryer? Air Fry Genius is your ultimate guide to mastering Air-Frying and becoming a genius in your kitchen. Create healthier, delicious meals quickly with less guilt and easy clean up.Including 100+ recipes—from wholesome breakfasts to decadent desserts, and each paired with color photos—Air Fry Genius also includes Meredith Laurence's signature tips and tricks for getting the most out of your air fryer using frying, roasting, and baking techniques to create healthier, faster, and less messy meals to impress your family and friends.Those new to air frying will love Air Fry Genius's "Easy" recipes for beginners, along with tips on how to convert traditional recipes to air fryer recipes, air fry cooking time charts, and primers throughout the book on various air-frying techniques. Experienced cooks looking to enhance their culinary skills will also love this book, with recipes and ways to take their air-frying skills to the next level. Vegetarian, vegan, and gluten-free recipes are abundant, as well as tips for planning ahead. All recipes includes nutrition information so you can be well-informed about what you're eating.Snacks & Appetizers: Avocado Fries with Quick Salsa Fresca, Dill Fried Pickles, Veggie Chips, Cauliflower "Tater" Tots, Fried Mozzarella en Carrozza with Putanesca Sauce Breads & Breakfast: Hush Puffins, Peppered Maple Bacon Knots, French Toast & Turkey Sausage Roll-ups, Cheesy Olive & Roasted Red Pepper BreadBeef: Meatloaf with Tangy Tomato Glaze, Vietnamese Beef Lettuce Wraps, T-Bone Steak with Roasted Tomato, Corn & Asparagus Salsa Pork & Lamb: Blackberry BBQ Glazed Country-Style Ribs, Lollipop Lamb Chops with Mint Pesto, Crispy Pork Medallions with Endive & Radicchio Salad Chicken & Poultry: Nashville Hot Chicken, Thai Turkey and Zucchini Meatballs, Maple Bacon Wrapped Chicken Breasts, Sesame Orange Chicken Fish & Seafood: Lobster Tails with Lemon Garlic Butter, Shrimp Sliders with Avocado, Quick Shrimp Scampi, Crab Stuffed Salmon Roast Vegetarian Main Dishes: Corn and Pepper Jack Chile Rellenos with Roasted Tomato Sauce, Quinoa Burgers with Feta and Dill, Spaghetti Squash and Kale Fritters, General Tso's Cauliflower Vegetable Side Dishes: Fried Green Tomatoes with Sriracha Mayo, Jerk Rubbed Corn on the Cob, Roasted Heirloom Carrots with Orange and Thyme, Parmesan Asparagus Desserts: Air-Fried Beignets, Hasselback Apple Crisp, Black and Blue Clafoutis, S'mores Pockets Main target demographics:78% women50%+ ages 35-6593% live in the U.S., 2% live in CanadaAir Fry Genius was promoted twice weekly on QVC from fall 2017 and Christmas 2017, author Meredith Laurence continuing her ongoing marketing on that platform. Plus, Laurence makes guest appearances on other QVC shows. QVC is a top network for women, especially aged 45-65 but also younger demos. Author Meredith Laurence is an innovator with appliance cooking, using her international culinary training. For example, she's using herbal infusions with an air fryer, a first we believe - and other techniques to add texture and flavor for cooking with a device not normally associated with culinary/gourmand kitchens.National marketing plan, experienced social media marketers – with Facebook (171K likes), Instagram (8K followers), Pinterest (7K followers), YouTube (6K subscribers), and Twitter (5K followers).ReachMonthly Page Views: 890KSubscribers: 68KMonthly Sessions: 215KVideo Views: 200+ millionPinterest Monthly Views: 774KTrend intel indicates that one of the biggest appliance brick and mortar retailers in the U.S. is on board with the air frying trend, ordering 1 million units for the 2017 holiday season Read Less