Description
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of the industry, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures.
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Business and marketing consultants Seth and Randall look at the histories, current activities, and strategies of major international food retailers and analyze the factors underlying their successes and failures. While focusing on Wal-Mart, Carrefour, and Tesco, they also look at other firms that have started to expand internationally, and at large companies which may have the resources to expand globally in the future. They examine issues involved in going international, including social issues, leadership, and the impact of information and communications technology. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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