Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning
Books / Hardcover
Books › Business & Economics › General
ISBN: 0201155745 / Publisher: Basic Books, January 1988
Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that hav...
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Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets
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