101 Tips for More Profitable Catalogs
Books / Paperback
Books › Business & Economics › General
ISBN: 0844236608 / Publisher: Natl Textbook Co Trade, January 1990
Provides practical advice on covers, layout, copy preparation, captions, model selection, type, orde...
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Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation
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