Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

By Moore, Geoffrey A.

Books / Hardcover

Books › Business & Economics › New Business Enterprises

Books › Business & Economics › Marketing › General

Books › Business & Economics › Management

ISBN: 0887305199 / Publisher: HarperCollins, October 1991

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Examines marketing strategies for high-tech products and why they differ from those in other industr... Read More
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Used - Good With Dust Jacket

Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

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