Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)

Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)

Books / Paperback

BooksBusiness & EconomicsPublic Relations

BooksBusiness & EconomicsManagement

ISBN: 0805831606 / Publisher: Routledge, August 2000

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Helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combines components of management and campaign design to introduce students and practitioners to tools needed for developing and presenting effective plans. Offers techniques for planning and research as well as the application of communication theory, with sections on the strategic planning process, research methods, communication and persuasion theories, and presentation. Appendices offer standards and guidelines. The authors are affiliated with Washington State University. Annotation c. Book News, Inc., Portland, OR (booknews.com) Read More
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Like New condition. A near perfect copy that may have very minor cosmetic defects.

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