Strategic Marketing

Strategic Marketing

By Mooradian, Todd A., Matzler, Kurt, and Ring, Lawrence J.

Books / Paperback

Books › Business & Economics › Marketing › General

ISBN: 0136028047 / Publisher: Pearson College Div, January 2011

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An all-purpose approach to strategic marketing management. Because strategic marketing is the essent... Read More
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Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

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