Description
A guide to the dynamics of mail-order merchandising features discussion on choosing a product or service, pricing, classified and agency advertising, handling orders, keeping records, and shipping
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In this step-by-step guide, you learn what a customer looks for in a product, how to choose a product or service that sells, how much to charge, how to prepare sales materials that really sell, how to set up your office-in short, all the tricks of the trade.
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