Bulletproof your organization against data breach, identity theft, and corporate espionageIn this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a SpyAccumulate Layers of PrivacyEliminate the SourceDestroy Data RiskLock Your AssetsEvaluate the OfferInterrogate the EnemyMonitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.
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"You would be an idiot to hand out the keys to your house or your business and to give away your credit cards and passwords and then hope for the best. Not following John Sileo's advice and protecting your privacy is just that: hoping for the best. This book is the answer to giving yourself peace of mind."-Larry Winget, five-time New York Times and Wall Street Journal bestselling author of TV personality"Whether you are leading a large organization or your family, Privacy Means Profit is a sobering, practical, and readable guide for preventing information theft and regaining peace of mind."-Patrick Lencioni, President, The Table Group; author, The Five Dysfunctions of a Team and Getting NakedJohn Sileo's identity was stolen from his small business and used to embezzle hundreds of thousands of dollars from his clients. The data breach ultimately destroyed John's business and consumed two years of his life as he fought to stay out of jail. Then he chose to fight back and speak out.Emerging from this crisis, John became America's leading professional speaker on information survival, including identity theft prevention, data security, and safe social networking.His satisfied clients include the Department of Defense, the Federal Trade Commission, the FDIC, BlueCross Blue Shield, Pfizer, the Federal Reserve Bank, Lincoln Financial Group, and hundreds of corporations, organizations, and associations around the world.Bulletproof your organization against data breach, identity theft, and corporate espionageEvery business is one data breach away from becoming the media's next poster-child for poor data protection habits. If your business is responsible for exposing private informationùwhether customer identity, company financials, employee records, or intellectual capitalùthe consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation's proprietary information, whether it's physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal. Privacy Means Profit is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.Filled with current, real-world examples and cutting-edge strategies and applications, Privacy Means Profit will help you to:-Clearly understand the underlying root causes of corporate data breach-More effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personal-Motivate the members of your organization to protect valuable company information-Implement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inaction-Internalize the consequences of inaction using illustrative real-life storiesFrom protecting your personal identity to establishing a privacy-conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard-won techniques, compelling motivational insight, and concrete tools you can put to use immediately, Privacy Means Profit maps out an essential strategy for business privacy success.
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