Description
Gareth Morgan's book is designed to develop the art of reading and understanding organizations. He w...
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Gareth Morgan's book is designed to develop the art of reading and understanding organizations. He works from the premise that our theories and explanations of organizational life are based on metaphors that lead us to see and understand organizations in distinctive, yet partial ways. He demonstrates how the use of different metaphors provides new ways of managing and designing organizations. His book also stands as a treatise on metaphorical thinking that contributes to both the theory and practice of organizational analysis.
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