Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM
Books / Other
Books › Social Science › Sociology › General
ISBN: 0073302716 / Publisher: McGraw Hill, January 2007
Baran (Bryant University) introduces theories on mass communication, and describes the history and current trends in books, newspapers, magazines, film, radio, television, and video games, and the internet. The fifth edition adds an early chapter on the evolving mass communication process. The DVD contains video clips and media operation tours. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Read More
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!
Read Less