Description
Azua explains how to use social networking to build communities of employees, partners, and customers and use them to drive innovation in companies. She describes specific techniques for promoting mass collaboration and monetizing social networking to generate new business opportunities. She covers the use of social tools such as blogs, wikis, tag clouds, social media, social search, virtual worlds, and smart phones to foster creativity and innovation, as well as open software development and ideation and innovation processes. Azua, who formerly worked in technology and innovation, currently works in the deployment and operations of cloud computing collaboration communities at a computer and information technology corporation. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers. Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.
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