Description
Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.
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This text examines factors currently affecting the health care system, including the growth in demand for services, the increasing influence of consumers on how services are provided, and new advances in treatment made possible by technology. In the first section, the authors (all McManis Consulting) discuss what consumers want out of their health care system, including quality, convenience, affordability, choice, and personal relationships with physicians. Part two presents strategies for health-related providers and payers to meet the needs of the current and future marketplace. Other sections cover management, economic, governance and marketing issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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