Description
Drawing from extensive primary research, Boyson (business, University of Maryland) presents detailed examples of how organizations as diverse as Coca Cola Bottling Company and the US Department of Defense are reaping the rewards of online information and communication hubs. The authors, all affiliated with the Supply Chain Management Center at the University of Maryland, explain the basic technical and organizational infrastructure necessary for launching a mega-portal, and show how its successful management can impact the enterprise. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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The age of the real-time supply chain has finally arrived. Thanks to an emerging technology construct--the Internet-based "mega-portal"--companies can now connect instantaneously with suppliers, distributors, manufacturers, customers, and alliance partners around the world. Online access to up-to-the-minute information enables companies to improve communication and project management across the entire supply chain, promote collaboration across departments, and enhance customer service and financial operations. The results are stunning; for example, a recent survey reports dramatic increases in revenues and customer retention and decreases in operating costs and product cycle times. Drawing from extensive primary research and best practice examples from a variety of pioneers in the field, the authors introduce the mega-portal concept, illustrate how it works, and show readers how to implement it in their own organizations.
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