Basic Marketing: A Managerial Approach By McCarthy, E. Jerome Ph.D. Books / Hardcover Books Publisher: Richard D. Irwin, Inc., January 1976 Price Starting at $11.93 Free Shipping Send to a friend Add to Wishlist Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button. Used - Good Good condition. 5th edition. $11.93 1 in Stock at Warehouse Quantity Add Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store. Reviews Goodreads reviews for Basic Marketing: A Managerial Approach There are not any review yet for this book