For anyone dreaming of starting a business of her own but spooked by recent changes in the economy, starting a niche business could be the answer. By finding a niche in which she can build her own unique stronghold, the aspiring business peson can attract and maintain customers who will pay top dollar for her goods and services. In Niche and Grow Rich, she'll learn how to run her own business with minimum risk and maximum reward. Small-business experts Jennifer and Peter Sander persuaded successful niche business owners to share their secrets of long-term success. They outline the whole process from start to finish--from the first glimmer of the business idea to the day the new company opens its doors, and beyond. This book is filled with practical applications--brainstorming techniques for developing business ideas, analytical tools for assessing the size of a target niche, and marketing techniques for reaching customers quickly. Read Less