Presenting a fresh perspective on a common challenge, Levy delivers a new answer to every business owner’s social media question?how can I make social media work for me? Levy’s solution?take a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools?transparency, authenticity,and a human element. Guided by Levy, readers learn how to use social platforms to tactfully share, or bare, their brand?the successes, failures, and everything in between?creating the power of attraction, and inciting consumer action.Readers learn how to:?Strip their social media strategy down to what works for their brand?Exhibit transparency that engages followers on all popular social channels and avoid transparency that can cause trouble?Create brand consistency for reader comfort across all social platforms?Engineer positive brand impacts and avoid devastating damage?Create an individual connections with masses of potential brand buyers using crowdsourcing, retweets, and the like?Lift their brand from relative obscurity to significant popularity?Avoid being all business when trying to creating new businessAll points are illustrated with real-life examples including well-known business brands such as Sharpie and Jet Blue; personal brands such as NFL Runningback DeAngelo Williams; and small businesses who’ve figured out how to use the power of media to its fullest advantage, like McKay Flooring, now one of the UK’s largest hardwood flooring companiesSocial media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers. Read Less