The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 1599183625 / Publisher: Entrepreneur Press, March 2010
Copywriter and marketing consultant Bly says that there's too much competition for customers' attention for small business owners to rely only on a good or even excellent product or service. If customers don't know about or can't find a service, they can't buy it. Bly offers what he describes as 12 battle-tested steps to successful marketing. Some of those steps include specifically identifying what the business is, knowing both customers and competitors, integrating online and offline marketing, building out product lines, and planning and implementing strategies. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
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WRITE A WINNING MARKETING PLAN!Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs."Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marketing Plan Handbook. It’s a no-brainer that applying the wisdom in this book will add incremental dollars to your business’ bottom line."—MaryEllen Tribby, Publisher/CEO of Early To Rise, Founder of Working Moms Only.com"Most marketing books give you a list of cookie-cutter tactics you don't have time or budget for, along with some examples from famous brands that don't apply to anyone else's reality. This handbook is completely different. It's specifically for an entrepreneur or small business owner who needs to figure out a marketing plan that fits their special vision, wished-for lifestyle, and customers like a glove. Even if you're thinking of hiring a marketer or agency to help your business, read this book FIRST. You'll need it to give them the perfect directions for your unique business."—Anne Holland, founder of Marketing Sherpa"The Marketing Plan Handbook is loaded with rules, secrets, case histories, forms, charts, and worksheets on every facet of marketing and direct marketing. Bly never lets you lose sight of the essentials—continual accountability, analyzing (and besting) the competition, and the all-important arithmetic of return on investment."—Denny Hatch, founder of Who's Mailing What!"Bob concisely lays the secrets to his success, AND the very tools he uses to make hundreds of his clients more money than they ever dreamed possible. Don't stop. Start reading this book now—before your competition does!"—Steve Wexler, president of The Steve Wexler Creative Group
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