Description
This guide addresses both the technical and business aspects of the lucrative teenager and high school senior photography industry. It offers advice on lighting the studio, personalizing the session, choosing props and backgrounds, storing files, applying digital effects, designing mailers, and starting a model search program. One hundred plus example color photographs are provided Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
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Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
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