Description
A guide for those involved with e-commerce at any level, from executive to observer, showing how to adapt a business from the industrial age into the Internet economy. Part I explains the e-commerce paradigm, and Part II gives guidelines on planning, identifying customer expectations, content, global presence, and outsourcing. Part III focuses on managing customer service, organizational issues, and Internet marketing, and Part IV examines future trends. Levy developed and manages a professional certificate program in e-commerce management for San Jose University and teaches courses in the program. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Mitchell Levy's book of e-commerce principles and case analyses may not be the first to market, but it may well be the best. What sets him apart is the comprehensiveness of his teaching: Mitchell Levy teaches conceptual planning and deployment like other highly regarded e-commerce book authors do, but he extends his teaching into maintaining what you deploy and most important-evolving your e-commerce operations for survival. What sets Mitchell Levy apart from the pack is his primary mission to teach readers how to learn, survive and prosper in the challenging universe of e-commerce that IS business today. The book will be written in a professional business style; balanced with humor and conversationally toned sidebars; and interspersed with 150 illustrations for variety and comprehension.
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