Description
APPLIED CALCULUS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES: A BRIEF APPROACH, Tenth Edition balances modern applications, solid pedagogy, and the latest technology to engage students and keep them motivated in the course. Suitable for majors and non-majors alike, the text uses an intuitive approach that teaches concepts through examples drawn from real-life situations from students' fields of interest. In addition, insightful Portfolios highlight the careers of real people and discuss how they incorporate math into their daily professional activities. Numerous exercises, including a Diagnostic Test, ensure that students have a concrete understanding of concepts before advancing to the next topic. The text's pedagogical features coupled with an exciting array of supplements equip students with the tools they need to make the most of their study time and to succeed in the course.
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This textbook, for a one-semester or two-quarter introductory calculus course takes an intuitive approach, with abstract mathematical concepts introduced through real-life examples. The text offers an emphasis on problem solving and applied problems, with step-by-step guidelines on translating real-life problems into mathematical models. Two types of technology features give students practice using the graphing calculator, and profile boxes show professionals using calculus on the job. Many types of exercises are provided, including concept building, critical thinking, application, and review exercises. The supplies one page of 40 tape flags (most labeled), as well as reference appendices. In addition to a subject index, the text includes an index of how-to calculations and an index of applications divided by areas: business and economics, social sciences, life science, and general interest. Color diagrams and illustrations are included. The publisher provides a companion web site and other online resources for students and instructors. This 10th edition offers about 200 new applications in many areas, including entertainment and sports, personal finance, and social media, dealing with high-interest topics such as corporate fraud, online shopping, and personal bankruptcy. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
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