The Global Challenge
Books / Hardcover
Books › Business & Economics › General
ISBN: 0077090225 / Publisher: McGraw-Hill Companies, January 1994
After all the books on why to go global, here is a book that gives practical advice on how to become...
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After all the books on why to go global, here is a book that gives practical advice on how to become a successful player in the global arena ....The Global Challenge: Building the New Worldwide Enterprise is a guide to preparing and implementing the right global strategy for your company, whatever its size or nature.Beginning with a vivid picture of the current shift toward globalization that places it within the larger context of our times - and a look at the external forces driving strategic decisions today - The Global Challenge moves on to the real issues that impact your company, right now.
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