Description
Cook, an experienced salesman, sales manager, and marketer, examines the current events issues that have forever changed marketing and selling processes. He explains what those changes mean and offers hands-on strategies, techniques, and useful tips for higher-end sales staff members and their managers. He also focuses on establishing creative sales strategies, providing leadership, and developing the skills needed to successfully manage personnel and corporate growth. The author also provides a daily regiment designed to make success a practiced habit. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
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If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; some are forward thinking enough to be good leaders as well as managers. To be a leader you have to see failures as opportunities to learn and you have to understand the best way to respond to any challenge is to anticipate it before it arrives. In The Art of Mastering Sales Management, Thomas Cook shares the proven practices and principles of good salesmanship that have made him a highly successful businessman and one of the most sought-after sales trainers in the world today. Written for those managers and executives who want to elevate the performance of their entire teams in this age of globalization and minimal margins, the book provides core lessons supported with cases studies garnered during the author’s 35 years of hands-on experience over a diversity of businesses. This engaging and timely volume:Explores the current world events that are changing the art of sellingProvides proven strategies, techniques, and tips for higher-end sales personnel and those who manage them Looks at ways to provide exemplary leadership during uncertain timesOffers a daily regimen that will turn success into the result of practiced habitChange has become an absolute constant in the business world. That’s good news for those who are prepared to respond rather than merely react. The Art of Mastering Sales Management, will helps become a creative problem-solver. Heed its advice and turn your sales people from common employees into contributing committed stakeholders.
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