Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands

Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands

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BooksDesignGraphic ArtsBranding & Logo Design

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ISBN: 1581809395 / Publisher: HOW Books, an imprint of F+W Publications, October 2007

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Description

Fisher, a creative identity consultant, surveys the graphic image and identity-transformations of 50 companies, briefly discussing the crisis that occurs with a stale identity and the need for a logo, letterhead, or website that reflects the changes occurring within a company. Credit is given to the firm and designers responsible for each redesign, and the redesigned companies featured include a campus magazine, a small vegetarian restaurant, the Seattle Space Needle, and Kodak. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Read More
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Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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