Description
Provides instructions on how to rule like the Road Runner, rather than engage in a fruitless chase like Wile E. Coyote, and emphasizes a speed-based approach to the new business environment.
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This management handbook teaches readers how to outperform, outsmart and outrun your competition by successfully adapting to the changing business climate. The authors use the cartoon characters of Wile E. Coyote and the Road Runner as a metaphor for business managers seeking marketplace victories.
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