Description
How to choose a name and create a catchy markAfter the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
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How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems.Organized into seven naming categories, each case study features full-color photography of the living brand and many include sketches, design concepts, and naming directions that were explored, but were not selected.Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource - a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction.
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