Description
Bowles (University of Tennessee) and Borden (San Diego State University) address the impact that technological and competitive changes have had on traditional media industries in this fourth edition of a text for a copy editing course. This edition incorporates information from public relations practitioners, and includes new material on editing copy for Web sites, using Internet search and fact-checking tools, and designing Web pages. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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CREATIVE EDITING has been consistently praised by reviewers for its comprehensive coverage, excellent organization, and currency of issues relevant to editing copy. The Fourth Edition continues to live up to this reputation through consistent reinforcement and practical application of editing concepts. The book covers all aspects of editing for print and online media and provides ample practice exercises for students to demonstrate that they know how to apply principles from the text. This book does not assume that students understand grammar fundamentals. It starts with basic language skills and leads students through every phase of a professional copy editor's job. The book's textbook/workbook approach allows students to practice their skills as they learn. This edition covers editing as it relates to public relations, digital editing for Web sources and magazine editing. In addition, it includes separate chapters on communications law and ethics, along with exercises designed to help students understand practical applications of legal and ethical principles.
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