What is MO? Most people think that motivation for them is out of reach. They have an average job at an average company. This book is intended to give people hope by shining the light on people who are in average regular jobs but are amazing. In the book we offer inspiring profiles of a Service Advisor, Hot Dog vendor, Airline Gate Agent, Seafood Market Owner, Construction worker, Seamstress, Fitness Trainer, and a Taxi driver who all have the magic MO! qualities. These were people in ordinary jobs, but despite that fact, they decided NOT to be ordinary. They performed their jobs brilliantly, exceptionally, differently and exceeded everyone's expectations of what that job "should" be every day. More importantly everyone around them knows it, sees it and acknowledges it. The central idea behind this book is we think it can be learned. Professional speaking - Both Shawn Doyle and Lauren Anderson run public and private seminars 100-120 times a year, sometimes together, and often separately, to corporate, association, and other audiences. Social Media - Shawn Doyle has over 15,000 direct connections on LinkedIn and hosts the largest motivational group on LinkedIn called Motivation Nation. Print - Shawn has a regular column in Business2Business magazine, a monthly publication reaching 50,000 executives in five different regions of Pennsylvania. Lauren writes many articles a year for Beauty Fashion Magazine and others. She has contacts in luxury goods/retail magazines, newspapers, newsletters and more. Mo! Every Day Heroes Who Live With MOmentum, MOtivation, and MOxie By: Shawn Doyle & Lauren Anderson Sound Wisdom, 167 Walnut Bottom Road, Shippensburg, PA 17257-0310, 978-1937879037 Reviewed by Richard R. Blake Stories of People Filled With Passion, Drive, Charisma, and Magnetism Shawn Doyle & Lauren Anderson have collaborated to compile the stories that make up "Mo: Everyday Heroes Who Live with Momentum, Motivation, and Moxie." These inspiring personality profiles illustrate the importance of discovering and developing one's individual potential. Twenty-three ordinary people are introduced. Each story highlights special qualities that make these individuals stand out in their unique way. The chapter titles become word pictures providing the reader a visual image of the personality profile to following. Here are a few examples: Vern Oscarson: Fish Peddler Extraordinaire Bill Staton: The Amazing Maintenance Man Jennifer Thompson: The Harpist Who Went to Law School Joe Fleming: Skycap with True Spirit Kate Holgate: The People Magnate Pedro Valente's story was of particular interest to me. A Master in Brazilian Jujitsu Pedro stands straight, a man who lives and follows the message of his: Seven Principles of Virtue, Five Keys to Health, and the three elements that impact The State of Mind. Each story concludes with "MO Notes" and "MeMO" exercises and several suggested action steps to help the reader assimilate and appropriate the lessons presented. The applications are practical, relevant, proven principles for attaining full meaningful extraordinary lives. "MO" is a unique approach in the genre of self-help and MOtivational books. Shawn Doyle and Lauren Anderson are practical and professional in their writing. "MO" is entertaining, instructional, and highly MOtivational. Read Less