Description
A step-by-step guide to using Microsoft Internet Explorer, FrontPage, Image Composer, Microsoft Word, and Outlook to create advertising and promotional pieces for the Web
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Web Advertising and Marketing by Design is a hands-on, step-by-step guide that shows you how to create dynamic advertising and promotional projects for the Web. Advertising and marketing professionals will find new and imaginative solutions to their Web-based challenges, while individuals and small businesses creating their own ads and marketing materials will benefit from solid guidance in creating compelling promotional materials on line. This practical cookbook presents over a dozen of the most effective advertising and marketing materials needed by professionals (press kits, ads, press releases, and catalogs) and gears them specifically for use on the Web.
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