Description
The Comeptitive Strategy of a firm is the base of all decisions. It serves as a leadership guide for those who will govern their firm to greater prosperity. In this book, the inner workings of competitive strategy are explored. Using the Cycle of Success, a firm can develop management according to strategy. The convergence of competitive strategy, the expectations of targeted buyers, and the implementation of strategy allows for superior performance to become easily attainable.
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Forgang (economics and business, Mount Saint Mary's College) presents a framework for the diagnosis and implementation of a firm's strategic plan. He presents a case study and exercises to help readers identify the mix of product features, service, and price through which a firm can gain a competitive advantage, and shows how to use this mix to transform operations, policies, and practices into a measurement system that monitors and communicates the firm's strategy. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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