Description
Introduces new Web authoring technology while reviewing design and marketing fundamentals by improvements enacted on Web sites including adobe.com, epinions.com, ibm.com, and chroniclebooks.com.
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This book provides a glimpse behind the scenes, showing how professional designers approach the job of redesigning an already successful site, keeping it fresh and engaging. Presenting case studies, the book details the decision making process for each site's navigational structure, architecture, and aesthetics. Color before-and-after examples illustrate key concepts, including motion, interactivity, user-generated content, database publishing, interface design, and user research. DiNucci is a publishing consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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