Description
Many companies today are moving towards single-source relationships with buyers and sellers. This gu...
Read More
Many companies today are moving towards single-source relationships with buyers and sellers. This guidebook explains strategies for the account manager for successfully managing and maintaining key accounts. Among the tools discussed are the recognition of opportunities, customer classification with regard to strategic potential, competitor and customer analysis, and the measurement of customer satisfaction. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less