Come... open the pages of this book and share in the spectacle of the purveying of food!With an abundance of over 400 striking full-color illustrations, this volume of FOOD: RETAIL DESIGN & DISPLAY/2 devotes itself to a pictorial tour of the most exciting, innovative establishments throughout the world that merchandise and display food.Never, more than today, has food become a commodity that is so aggressively marketed by its presentation - commanding standards of revue equal to those previously tested only by the characteristics of quality and taste.The visual presentation of food has achieved status as an art form all its own. The creators of culinary concepts are displaying their craft in restaurants, delis and cafes... at food courts, cafeterias and take-out shops... at pizza parlors, department stores, and malls.For anyone in the business of selling food, whose busy schedule prohibits a lengthy in-person tour to visit the best of the best - this volume is an incredible reference tool. Here, at your fingertips, are hundreds of ideas reflecting lighting techniques, architecture, signage, food case innovation, floor design, fixturing, wall art and texture, seating arrangement, thematic concepts, open cooking areas. FOOD: RETAIL DESIGN & DISPLAY/2 provides you with both the pragmatic and the theatrical perspectives of food presentation.Author Martin M. Pegler has brilliantly compiled the case histories of this book - grouping them in chapters to enable you to quickly locate and reference the many food presentation categories. There are separate chapters on "Gourmet to Go" and "Diners and Delis"... as well as a chapter on unconventional "Grills and Groovy Places."This extraordinary book is not only informative and elucidating... but you will surely find it and excellent source of inspiration! Read Less