Burn Rate: How I Survived the Gold Rush Years on the Internet
Books / Paperback
Books › Business & Economics › Entrepreneurship
ISBN: 0684856212 / Publisher: Simon & Schuster, June 1999
The founder and CEO of Wolff New Media recounts his struggle to finance his fledgling Internet business in the sink-or-swim environment of the Web world and describes the movers and shakers of the medium
Read More
<b>From the author of the #1 <i>New York Times </i>bestseller <i>Fire and Fury</i> and <i>Siege: Trump Under Fire</i>—Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars, and notably devoid of profit-making enterprises.</b><br><br>As he describes his efforts to control his company's burn rate—the amount of money the company consumes in excess of its income—Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind <i>Wired</i> magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
Read Less