Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Books / Paperback
Books › Self-help › Personal Growth › General
ISBN: 009950569X / Publisher: Cornerstone Digital, September 2008
Including case histories and anecdotes, this book shows, among other things, how one Australian scie...
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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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