Description
For professional fundraisers and volunteers, this question-and-answer guide describes strategies for making case statements, campaigning, and obtaining large gifts. Coverage includes the principles and tools of fundraising and how to work with a board, do research, conduct annual campaigns, use direct mail to build a donor base, plan special events and capital campaigns, arrange for planned giving, write foundation grants, engage corporate money, use technology, and foster good relations with previous donors. Alexander and Carlson are seasoned fundraising consultants, and the book is based on questions asked at their website. They've arranged the material coherently and provide an index, but only a few references. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies
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